Plastic promotional pens are for the masses and are distributed in larger quantities to create brand awareness but in a very targeted way. Promotional gifting has the advantage that it can be done in a very specific and controlled way to reach the target audience. Plastic pens are a very economical way to do promotional gifting with your brand name campaign name printed on them. For the continued hammering of your brand name in the client’s mind, this is the easy option to go with.